acceleration driven Website design
what is WEBSITE DESIGN
Good web design is ubiquitous but great design is rare. With a stunning, intuitive website that excites your audience and makes it easy to connect with your company, you can create the perfect first impression of your brand.
Your website is the first “salesperson” that users interact with, and they need to trust your site in order to buy your products and share their personal info. A well-designed website is a powerful tool that can attract the right clients and provide a catalyst for tremendous growth.
why website design matters
Enhances the user experience with your brand from start to finish
search engine optimization
Improves navigation of your site for easy-to-find, easy-to-understand company information.
CONTENT MARKETING
High-impact visual elements create interest and present information to visitors in a memorable, accessible format
Social Media Marketing
Builds trust and loyalty with both new and existing customers
search engine optimization
Provides a source of truth for your brand’s industry leadership
CONTENT MARKETING
Gain a competitive edge in a world already inundated with short attention spans and over-hyped design
website design: the facts
If only given 15 minutes to review content, 66% of people prefer to see a beautiful site over a simple, plain design (WebFX, 2020)
75% of users judge a company’s credibility based solely on the visual aesthetic of their site (Stanford)
57% of users say they won’t recommend a business with a poorly designed mobile website (FormStack, 2015)
88% of online customers are less likely to revisit a site after having a poor experience (InVision, 2015)
39% of people will stop engaging with a website if images won’t load or take too long to load (HubSpot, 2016)
Nearly US$2.6 billion in lost sales was directly linked to slow-loading websites (late 2000s/early 2010s) (QuBit, 2012)
how to implement website design
STEP 1
Discovery Call
Determine your company’s goals, business model, and target audience to see the full picture of your site’s strengths and weaknesses. Learn which resources are working and which ones need overhauling in order to design a site that reflects your brand and attracts your ideal customer.
STEP 2
Site Structure & Information Architecture
Dive into your site’s architecture to discover the most effective layouts to deliver content, and work with you to find a design that excites both you and your audience.
STEP 3
Design Language
Learn your company’s voice and style and tailor your website design to support this unique voice. Create the highest-quality content and images to ensure your site is true to your brand personality to help your brand cut through the noise and gain a competitive edge.
STEP 4
User Experience Planning
Walk through the visitor and customer journeys for your brand and website to identify gaps and create a map of the content to be developed. Based on your business model, we will also review any required technical specifications to be added.
STEP 5
HiFi Visual Design
Visual Design Mockup, Customization, Feedback Collection. We walk you through our initial design concepts and custom elements, gathering feedback from your team and ours using collaborative tools to collect feedback quickly and easily.
STEP 6
Design Language
Based on the information and insights gathered, begin development on your new site along with any customizations or back-end integrations that need to be implemented
STEP 7
Launch Preperation
Quality Control, Site Testing, Mobile Responsive Styling, SEO Baseline Setup, Launch Planning. Implement the finishing touches to launch your new website, and set up monitoring tools to provide ongoing insights to help you stay on track with your business goals.
LEARN MARKETING
STRATEGIES THAT CONVERT
