acceleration driven SEarch engine optimization
what is Search engine optimization
Search Engine Optimization (SEO) enables you to learn how users are searching for and finding information about your brand. Using keywords throughout your content to rank higher on search engines, you can increase both the quality and quantity of traffic on your site. Performance-driven SEO involves a measured, results-based approach to improve your content and share it more effectively with the right audiences.
Quality content is the foundation of any SEO strategy. It’s not about slotting in keywords randomly. Simple yet descriptive language ensures your audience can easily find your brand among a sea of competitors vying for their attention—helping you grow your reach without the noise.
why search engine optimization matters
Write content in your brand’s unique voice to reach more customers
Plan an engaging content calendar that adds value to audiences and increases your brand’s ranking with search engines
CONTENT MARKETING
Take a calculated approach to SEO by tracking the latest trends and high-volume searches in your industry
Grow your organic online traffic using descriptive keywords based on commonly used industry terms and phrases
Measure the success of your SEO and the impact on your company’s long-term growth with up-to-date monitoring and analytics
search engine optimization: The facts
Nearly 64% of marketers actively invest in search engine optimization (SEO) (HubSpot, 2020)
More than 50% of Google searches end without a click on a search result (Jumpshot via Sparktoro, 2019)
Search traffic generates 65% of total eCommerce sessions, 33% via organic search, and 32% via paid search (Statista, 2019)
Mobile searches for “___ near me today/tonight” skyrocketed more than 900% over a 2-year period (Think with Google, 2018)
60% of smartphone users reach out directly to a business through search results such as the “click to call” option (Think with Google, 2019)
how to implement search engine optimization
STEP 1
Baseline & Best Practices Setup
Walk your team through performance-driven SEO strategies and get them set up with a plan to get your company the visibility it deserves.
STEP 2
Analytics & Keyword Research
Conduct thorough research on the relevant keywords specific to your industry, products and services to drive more search traffic to your site.
STEP 3
Content & Targeting Plan
Develop a content plan and calendar that outlines your targeted audience, top keywords to use, and the ideal schedule for posting original content.
STEP 4
Content Discovery & Drafting
Draft high-quality content from the insights taken from the keyword research in order to increase your brand’s rank on search engines, attracting more visibility and credibility online.
STEP 5
SEO Content Layout Routine
Your customized SEO strategy is shared with your team for review, feedback and approval before implementing a schedule (manual or automated) for content creation and sharing
STEP 6
Monitoring & Maintenance
Stay up to date on the status of your SEO content plans by monitoring the success of keywords and tracking how visitors find your site and where they’re coming from.
STEP 4
Quarterly Reviews & Real-time Dashboards
Real-time analytics enables your team to make more informed decisions about marketing budgets, upcoming campaigns, and sales processes.
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STRATEGIES THAT CONVERT
