acceleration driven Digital Advertising
what is Digital advertising
Whether organic or paid, online advertising today is designed to be relevant, contextual and targeted to users’ search habits. Consumers have grown to expect that online searches for products, services and information be fast, accessible, and tailored to their desires –showing them what they want before they know it themselves.
With today’s rapid pace of innovation, online search advertising is now easier than ever. Get your brand to the top of search results page and in front of more eyes with the perfect blend of organic and paid digital advertising campaigns.
why digital advertising matters
Reach more potential customers more effectively tailored to their search history and online activity
search engine optimization
Strengthen your online advertising when combined with a strong SEO strategy
CONTENT MARKETING
Increase your ROI by implementing both paid and native advertising campaigns for web and mobile platforms
Social Media Marketing
Increase user knowledge of your products or services using visual elements that quickly and easily communicate complex topics with your audience
search engine optimization
Navigate ad-blockers to more effectively reach your intended audience with products/services they’ll find valuable
CONTENT MARKETING
Consistently measure your advertising results using live analytics and ongoing reports of your campaigns
digital advertising: the facts
The display ad market was valued at US$100 billion globally in 2017 (Statista, 2018)
Ad-blocking is expected to cause nearly US$12.12 billion loss in revenues in 2020 in the U.S.–up from $3.89 billion in 2016 (Statista, 2018)
95% of marketers say video advertising has noticeably improved user understanding of their products/services (Wyzowl, 2019)
Mobile ad spending reached US$190 billion worldwide in 2019, and is expected to surpass $280 billion by 2022 (Statista, 2019)
Ad placement and audience targeting are the top two optimization tactics used by advertisers today, with 33% of marketers using paid advertising to increase brand awareness (HubSpot, 2020)
The Google Display Network reaches 90% of Internet users worldwide (SEMrush, 2019)
67% of companies measure the success of their content using organic traffic (SEMrush, 2019)
On average, advertisers make $8 for every $1 they spend on Google Ads (HubSpot, 2020)
how to implement digital advertising
STEP 1
Discovery & Audience Research
Delve into your advertising goals and research your potential target audience to discover the best long-term plan for accelerated business growth.
STEP 2
Ad Network Selection & Strategy
Research, select and share the best networks to bid on ad space for your custom advertising strategy to maximize your resources and ROI overall.
STEP 3
Campaign Planning & Setupguage
Using a mix of native, paid, social, and digital display channels, develop the online advertising campaign that will amplify your brand’s powerful story to attract, educate and delight your target audience.
STEP 4
Campaign Monitoring
Never miss key insights about your advertising with up-to-date monitoring and reporting of your past and current campaigns.
STEP 5
Quarterly Reviews & Real-time Dashboards
Improve your marketing budget forecasts with real-time tools that provide accurate data on your lifetime customer value (LTV) and customer acquisition costs (CAC).
LEARN MARKETING
STRATEGIES THAT CONVERT
